Focus on Diffrent Keywords to Reuse Content and Research
Every post we write online should have a keyword focus. We can re-use research by shifting the keywords we focus on. Please know, that I don't mean just substituting "red tulip" for "emperor tulip", using the same underlying text and calling it a day.
For example, I could write about how much I love emperor tulips in the spring in one post on a platform. Then on the second platform I could write about how red tulips and red perennials bring drama to a spring landscape. I could write about using them in a structured garden border instead of a naturalized area. The two posts would sound nothing alike and would have different secondary keywords as well.
This is an example of how I maintain lots of my own websites and write on several shared platforms. I take one idea and apply it to several sets of keywords. This technique gives me lots of opportunities with many keywords to rank in the search engines. If I just went with duplicate content, I would have only one set of keywords that the search engines could rank high.
Photo Credit: Huw via Flickr.com
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