By in Writing

Focus on Diffrent Keywords to Reuse Content and Research

Every post we write online should have a keyword focus. We can re-use research by shifting the keywords we focus on. Please know, that I don't mean just substituting "red tulip" for "emperor tulip", using the same underlying text and calling it a day.

For example, I could write about how much I love emperor tulips in the spring in one post on a platform. Then on the second platform I could write about how red tulips and red perennials bring drama to a spring landscape. I could write about using them in a structured garden border instead of a naturalized area. The two posts would sound nothing alike and would have different secondary keywords as well.

This is an example of how I maintain lots of my own websites and write on several shared platforms. I take one idea and apply it to several sets of keywords. This technique gives me lots of opportunities with many keywords to rank in the search engines. If I just went with duplicate content, I would have only one set of keywords that the search engines could rank high.

Photo Credit: Huw via Flickr.com


Image Credit »

You will need an account to comment - feel free to register or login.

Comments

AdrienneJenkins wrote on July 2, 2014, 3:07 PM

Thanks for writing a post that explains this concept more clearly. I never understood it before when I first started writing. But now years later, I finally get the concept.

NeldaHoxie wrote on July 2, 2014, 3:40 PM

Thanks AdrienneJenkins It really helps keep income streams alive. A writer creates more content and gets more chances at ranking in the various SERPs. It also makes it easier to have content all over the web.

inertia4 wrote on July 2, 2014, 8:02 PM

NeldaHoxie You have a great way with words. I am starting to do that. I would have worded it differently than you, but the meaning is the same. I wrote a topic about my favorite band KISS on a few sites. All about KISS but written totally different. It is a way to write for many platforms.

PenFlavor wrote on July 3, 2014, 6:46 AM

I wish there was a way to SAVE valuable tips like these on our profiles.

Ruby3881 wrote on July 3, 2014, 2:12 PM

That's a great idea! You should tag elitecodex when you post about an idea like this, so he can look into the possibilities :)

Ruby3881 wrote on July 3, 2014, 2:28 PM

So many people just don't understand this concept. Not long ago I read a rant about another writing site that was denying this user's content because it wasn't "unique," She thought they meant "really special compared to what other writers were producing," but they were just saying her writing was too generic. Even though she was writing about a number of different products on several different sites, all of her reviews were generic and used pretty much the same keywords. If she had learned from you, she might not have encountered the problems she did.

elitecodex wrote on July 3, 2014, 3:17 PM

PenFlavor - Would this be an acceptable place to use something like AddThis? I can see incorporating something like a bookmarking/pinning articles into your own collections when that feature is finished. Maybe you could create a custom collection of your "Favorite" posts and pin them all there for easy reference. I'll keep that in mind. Thanks for the feedback :)