What Does It Really Mean, Best in Initial Quality
Words are incredible. Skillfully and thoughtfully used, they can be a real asset. I think of the scripture, "Like apples of gold in silver carvings Is a word spoken at the right time." - Proverbs 25:11.
Words can be used in exactly the opposite way, as well, as we are all too familiar.
But there is another way they can be used. To mislead. Sometimes, carefully enough chosen, we may not be sure if we've been misled or not! In the automotive world, there are ads that brag about certain cars or trucks. The ads say these vehicles are rated by J.D. Power as "Best in Initial Quality". Sounds good, but what are those words actually saying?
Does it mean that organization feels such a purchase is the best possible purchase a person can buy because the vehicle is unquestionably the best available?
Look closely at those words, Best in INITIAL Quality. Huh? But another vehicle is of better quality later? If a vehicle is best initially, it should maintain that lead for the life of the vehicle, no? That is, it should have the edge on other vehicles. Quality is quality.
Initial quality? Sounds illegitimate to me. How about to you?
Image Credit » Pixabay https://pixabay.com/en/thunderbird-ford-oldtimer-auto-1911237/