What Expressions Irritate You?
We all have our Opinions. Our ideas. Our attitudes. Our rants.
One of my issues is the use of the language to mislead the public. But the issue I raise here is the use of words to imply excellence, superiority, desirability.
Hand-crafted. Hand-dipped. Hallmark. Signature. Premium. Artisan.
Examples of their use? Well, I keep seeing that "Our beer is hand-crafted." Or "Our iced cream is hand-dipped." Or "Service is our hallmark." We use only "premium ingredients." And now, Sara Lee has introduced "artisan bread."
People who believe all these things, swallowing them down... or who unconsciously are swayed to make purchases because of advertising-hype words such as these... are, well... mentally challenged.
Image Credit » Pixabay https://pixabay.com/en/bakery-bread-artisan-567379/