Charging Extra for Credit Card Use - Is It a Wise Move?
In the county where I live, some smaller businesses are charging extra if you use your credit card. It is probably because it rankles the mind of such businesses that on each credit card purchase the bank is cleaning up. And I understand that. Of course the customer would, too.
Yet, on a more primitive level, do you not imagine the customer hates being, in effect, told to use cash or he will be punished? Real or otherwise? And do you really imagine the small business owner will cut the price of goods and services? Oh, in theory this should not happen... but knowing human nature?
Finally, you do know, don't you, people have gotten out of the habit of using cash and will tend to go to another business not charging more for credit card use, even though they are inclined to shop where they always do?
What do you think?
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