Keyword Tool For Research
What are keywords?
Keywords are those words used in your article that people are likely to search for. For instance, if you write about dogs and maybe dog collars or leashes or even training, then "dog training", "dog collars" and "dog leashes" might be keywords in that article. This means that if someone is searching for information on dog training or accessories, your site or article might appear in the search results. Now whether it appears at all or whether appears far enough up the results for anyone to see it and click on it depends on a lot of things, such as how well ranked your site is.
What Keywords To Use?
The keyword you choose may get LOTS and LOTS of searches every month, for instance, "dog training" gets over 40,000 searches every month in the USA! But every dog related site and article out there may well have that keyword somewhere on the page and many or all of the pages may get ranked above you. You can improve your chances of getting ranked by drilling down into that area and finding a niche that you can rank for and by looking for keywords or phrases that get a lot of searches but which don't have as much competition.
Getting Your Niche
Dog training is a very broad area. It might include house training or potty training, obedience, training by breed, even the use of a crate. And you can drill down further into those areas too, rather like writing articles here on PP, that cover different parts of the same area, like filling in jigsaw puzzle pieces. For instance, the keyword phrase "German Shepherd Training" has over 5,000 searches a month in the USA but would be a lot easier to rank for than just "dog training". And "dog boarding" might be even easier to rank for and it has over 27,000 searches monthly in the USA. In fact there is a keyword phrase that gets over 14,000 searches a month in the USA but which would be VERY easy to rank for and that's "Barking Dog".
Free Webinar on Keyword Research
There is a free webinar being held on Thursday 21st January 2016 at 5pm EST (New York time) 10pm UK time on Keywords and how to find easy ones related to your site, that YOU can rank for. It might last for up to 4 hours but it will be well worth attending. It is being run by an expert on SEO, keywords and ranking web sites. While the webinar will try to sell you a tool, the actual training will provide really good information and show you free ways of doing your own keyword research. You can find more information here . NOTE: I wrote the page you are being sent to if you click on the link. This link, here on PP is NOT an affiliate link.
Image Credit » https://pixabay.com/en/word-cloud-cloud-tag-cloud-keywords-679915/ by narciso1