Why Is Traffic Important?
Thanks to DawnWriter
In my previous article I wrote that traffic is important because the blog owner can get money from adverts on their site and DawnWriter said that people had to CLICK on the adverts on her site in order for her to get paid. She also said that she had many visitors but not much income from the adverts.
Adverts and Adverts
This is true. Not all advertisers pay for views, in fact, most are moving to the pay for click or pay for action type of advertising. BUT views are STILL important, because advertisers will make the decision whether or not to advertise on your site depending on the number of views you get there, as well as the bounce rate. The bounce rate is how long a viewer STAYS on your page. If you get a viewer gong to your page and immediately clicking away, that suggests the page did not meet their needs and the search engines take notice of that. You can get lots of viewers to your pages by adding in something that people search for, like the names of celebrities but if the viewer doesn't find what they thought they would get, they leave the page and you get a black mark from the search engine.
Traffic and Traffic
So you MAY get a lot of traffic but did it STAY on your page? Scammers may visit sites to see if they can leave a message containing their spammy links. I HATE those, so I generally have comments disabled, except for some sites, where I allow commenting through a Facebook account or similar. Personally, I don't like commenting through my FB account but as a site owner, I know it helps to keep the amount of spam down.
Your blog material or content and the adverts have to be relevant to each other for people to buy. You may have a fantastic site on (for instance) educational toys for children or how to improve your golf swing but if the adverts being served up on your site are for fishing tackle or snoring then you are unlikely to get any click throughs. With AdSense, you can tend to get very generic adverts if the site has low traffic, because Google doesn't find it worthwhile to send you the more expensive ads
I am no expert on this. I am still learning but there is a FREE webinar on Saturday 19th December at 2pm New York Time, 7pm London time and a free downloadable booklet still available if you want at http://howdoimakeawebpage.com/getting-your-page-ranked-seo/ Disclosure - I wrote that page.
Image Credit » https://pixabay.com/en/street-road-horizon-endless-238458/ by RyanMcGuire