Article Review: "Blogging Basics" by Robert Lee Brewer
The book I’m dissecting is Writer’s Digest Guide to Self-Publishing 2015 . Writer’s Digest aims its publications at the aspiring and the emerging writer. It produces how-to and guidance books as well as reference books—not to mention webinars for those newbie writers whose pockets ring with more change than those of peasants like myself. Many of its volumes are the effort of multiple authors writing different sections or are compendiums of many articles.
Writer’s Digest Guide to Self-Publishing 2015 is the latter. The articles are quite short. The book is edited by Robert Lee Brewer, who also contributed a few articles.
Writer’s Digest Guide to Self-Publishing 2015 is divided into three main subject areas: 1) Production 2) Management and 3) Promotion. Other sections include author interviews, listings of professional services to the self-publishing author, resources such as conferences and book fairs, and an index.
The present article, “Blogging Basics” is in the Promotions section.
In it, author Robert Lee Brewer, who is also editor of this book, takes the reader through the basics of blogging specifically for writers. His first commandment (and bullet point) is “start blogging today.” He also includes some tips that many people, such as myself, would not have thought of but make perfect sense in retrospect: use your name in the URL. If your name, like mine, is unusual, it’s an added bonus because anyone looking for me (yeah, well, they have to look first) is going to stumble across the blog.
He also discusses the idea of SEO (search engine optimization), that is, using the right keywords in such a way (not too frequently or infrequently) that will make people searching for you or topics discussed on your blog easy to find. These techniques will also help move your blog closer to the top of the search return page as they increase traffic.
Brewer’s article is longer than some in the book, but certainly not long. It is information-dense, which is probably why he chose to list many pieces of information rather than write them in regular paragraph form. Nevertheless, his advice appears solid and developed from experience.
If it needs to be said, a writer should never rely on one article for all information of a topic, but this appears to be a good foundation to start on, particularly for a newbie or one unfamiliar with blogging.
Title: “Blogging Basics”
Author: Robert Lee Brewer
Writer’s Digest Guide to Self-Publishing 2015
Yesterday’s review: “The Canterville Ghost” by Oscar Wilde
Last self-publishing article review: “How to Break into the Gift Market” by Claire Bateman
© 2015 Denise Longrie
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