How to Measure Your Writing Success
Web writers mostly earn money for the amount of traffic their content attracts. Watching the page view tally for any given article is a good way to see which subject areas are attracting readers, and which ones aren't. Comments are another really great way to gauge the popularity of a given topic – or of the writer's particular spin on that topic. A good article will often attract high-quality comments, and will tend to see a certain amount of back and forth between commentators.
Tracking Your Social Media Shares
Besides the stats that appear on the writing site itself, another way to gauge the popularity of a topic is to look at things like social media shares. These sometimes show up on the article itself, in the form of a tally next to the appropriate social media button. Other times you might notice a number of shares or likes on the social media site itself. Whether it's a Retweet on Twitter, a Facebook like or share, a +1 on Google+, or a Pinterest Repin, you can usually see when other people either like/favourite or share your post with their friends.
When I Tweet or share a link on Facebook, I like to use a Google shortlink . This way I can fit a longer description and some tags into a Tweet. I can also track how often people click on the link itself (which is different from people sharing or liking the post.) I use the same short links in my posts, if I backlink to related content. This allows me to see whether people are engaging with my content in a different way – and one that I can't usually track when I publish on writing sites.
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