Koala Karma - soon to become Australian Slang for Relaxation
Energy drinks are all the rage at the moment. Few sports, fun runs or evenings out on the town are complete without a can, whether as a mixer or as a pick-me-up.
But what about the wind down? When the chill-out tracks are playing in the small hours at the club and the adrenaline of the race or game is wearing off.
That's what Koala Karma relaxation beverage was designed for. The drink is being marketed by two Australian mums as the perfect antidote to modern life and all its stresses. It has a coolly tropical pineapple flavor and contains a carefully crafted mix of herbs for the ultimate chill-out. Tryptophan (an essential amino acid and protein component), valerian, chamomile, magnesium and hops combine to make every sip the definitive relaxing experience.
Of course, the koala is a beloved Australian icon known for spending much of its time resting, so it is the ultimate symbol for a beverage designed to promote this goal. At present Koala Karma is available only in Australia, but the makers have started an iPledg site to raise funds for further development for sales abroad. Food and drink manufacturing has to adhere to different rules in almost every country in the world, so the drink as sold in Australia can't necessarily be offered to stressed out Europeans or Americans without modification.
Everyone could do with some non-alcoholic stress relief, let’s be honest. Alcohol is all very well but it’s not that good for us. A natural, herbal, pineapple flavored beverage such as Koala Karma is likely to be better for our health than half a bottle of wine or several pints of beer a night, as well as being better for our waistline too. Two thirds of Australians suffer from stress . I’m sure that similar numbers in Europe and the USA would say the same when polled. As a veteran of energy drink use, I would be really interested to try this fun brand when I’m wound up and can’t sleep, because I know valerian and chamomile have a long and distinguished record as sedatives.
Koala Karma’s founders are looking for $25,000 to develop their drink for a worldwide market. In the usual style of crowdfunding sites, they offer rewards for each level of pledge. This ranges from the gift of four cans for a $12 pledge to a guided tour of the production facility plus the first cans off the production line in the next run for a $1,000 pledge. In addition, the cost of every can of Koala Karma includes a donation to a koala conservation charity . Should the drink take off overseas, the iconic koalas will be benefiting back home in Oz.
Image Credit » Koala Karma logo, supplied by the founders and used with permission