Coke Superbowl Ad Caused Controversy
Coke always has a Superbowl ad that gets a lot of feedback, and generally it's positive. In recent years, they have been doing animated ads that featured cute, belly-sledding polar bears, and the 2013 ad was a neat CGI production. Last year, they strove for unity and harmony by featuring an ad called "It's Beautiful", featuring images of people from different races and cultures over the voiceover of people singing "America the Beautiful" in different languages.
I thought it was sweet. It harkened back to their old "I'd Like to Teach the World to Sing" commercial from the 70s, which proposed the adorably innocent idea that if we could just all share a Coke, it would bring about world peace. Unfortunately, the reason that wouldn't work is that the world is full of racist jerks, and we found out exactly who they are after they lit up Twitter.
I won't get into specific comments, but there seemed to be an overwhelming idea that "foreign" languages and "foreign-looking" (nonwhite, apparently) people were not "American", and many aggravated bigots screamed, "This is AMERICA--speak ENGLISH!!"
Well, it's not ENGLAND, is it? English is as foreign a language in this country as any other, except for those spoken by NATIVE AMERICANS, who are NOT WHITE PEOPLE. And from the very beginning, this country has welcomed immigrants.
I would ask these people: Are you so aggressively proud about knowing only one language? I would love to speak several languages fluently, like they do in other countries. I love my Japanese husband, accent and all, and I am delighted to meet people from other countries who loved THIS country enough to stay, even in the face of such blind, stupid, discrimination and hatred. They are the true Americans, because they left everything they knew for a place they believed in--THIS place. So quit hating and have a Coke. Maybe it will chill you out.
Image of an American from Wikimedia Commons
Image Credit » commons.wikimedia.org/wiki/File:Ako,_a_Comanche_warrior_and_horse_-.jpg