Debut single: Vanity by Ocean
If you like music by modern electro-pop artists such as Lady Gaga , Goldfrapp or Little Boots, the chances are you'll like Ocean. If you appreciate fashion as art and think that someone’s image is as important as their sound, you’ll definitely like Ocean.
Ocean, who goes by @Ocean_Vue on Twitter, is currently promoting her debut single, Vanity. This is due out on May 16, and there is a 30 second teaser clip available on YouTube. However, listeners be warned, it is an earworm of some insistence.
In the best tradition of synth-pop Vanity is sharp, edgy and harmonic all at once. It’s also catchily repetitive in the short teaser currently out on YouTube and definitely channels everything Gaga. No guesses that Ocean was at the right age to find Gaga’s music and image irresistible when she started to be noticed almost a decade ago. Ocean’s vocals are definitely in the same mould as Gaga’s and the video teaser shares the same restless feel, showcasing various different fashions and locations in the short clip.
Ocean is a performance artist as well as a singer songwriter , so as you might expect, the fashion, image and visuals in the video are eye catching and memorable. I particularly like the white mask used as her Twitter profile picture (shared here as the article's image). It's understatedly simple, but also evokes the high theatrical tradition of Venetian masquerade balls and calls to mind the famous Phantom of the Opera mask.
Ocean is a persistent self-publicist, in common with many who make a living from performance art of various types. Her Twitter feed starts out with some retweets of Lady Gaga images for the MTV Hottest 2014 poll, spends some time recounting a visit by a fellow artist, talks about all things Gaga-related and then settles into relentless promotion of the ‘awesome teaser for Ocean's debut single Vanity’. The video has been viewed over twenty four thousand times on YouTube and once released, the song will be available on all the usual channels, including YouTube, iTunes, Spotify, Amazon Music, Google Play, Xbox Music, Shazam and many more international streaming and download sites.
If Ocean takes her Lady Gaga-inspired music and performance to the logical conclusion, we can expect this debut single to be the first of many noteworthy and unusual releases, each one exploring a different influence or genre. It’s noteworthy that many of the longest standing and most successful performers have changed their style throughout their careers. Taking her cue from a quick change artist such as Gaga, I would expect nothing less of Ocean.
Image Credit » Ocean, by Ocean. Used with the performer's knowledge.