Sweeble Creator Sue Greenwood Goes On Offensive Against Bubblews
Sue Greenwood is on the offensive regarding her creation the Sweeble and sweeble.com. Followers of Bubblews will recall Arvind Dixit announced Bubblews will be launching a mobile app called the Sweeble.
What Is The Difference Between The Sweeble and The Sweeble Mobile App?
The Sweeble , sweeble.com is in no way related to the Bubblews mobile app.
Sue Greenwood of the United Kingdom developed and created the Sweeble, a publishing platform for people to "write and share their own news and features. Tagline: Your news, not theirs." Sweeble.com was registered on January 26, 2006. Ms. Greenwood relayed her confusion and in a blog post on February 3, 2014.
Questions arose: Why would Bubblews not create their own unique name and register that domain name? Is Sue Greenwood connected to Bubblews? Is Bubblews trying to buy her domain name, sweeble.com? Has Bubblews bought her domain name or her company?
Bubblews And The Sweeble App
On January 29th, Arvind Dixit CEO and Co Founder of Bubblews announced Bubblews will be releasing a mobile app called the Sweeble. The only details of the Sweeble was a release date in early 2015 and a splash page at sweebleapp.com.
Sue Greenwood Offered $500.00 for Sweeble.com
According to Ms. Greenwood, she received an email from 'Mike' in early February 2015 offering $500.00 USD for sweeble.com domain. 'Mike' was researched and Ms. Greenwood determined Mike was employed by Domain Holdings. Negotiations continued and did not go anywhere.
Domain Holdings is a brokerage service for domains to buy, sell and monetize domains. According to Whois.net, sweebleapp.com was created January 8, 2015.
What Is Behind The Name Sweeble?
Ms. Greenwood quotes Mr. Dixit as stating " “We came to this name [Sweeble] because it’s like Bubblews spelt backwards in a way.”
Which answers the question many in the internet community questioned, where did the name Sweeble come from? And why the Sweeble? Why use a name you do not own?
Sue Greenwood Draws Line In The Sand
Ms. Greenwood states in her article at whatworkedwhatdidnt.com that she has asked Dixit to cease and desist using the Sweeble name. She asked for a response in seven days, and posted her history of what has occurred in February 2015 on blog post of February 16, 2015; three days past the seven with no response from the Bubble.
Is Sue Greenwood Reasonable?
Imagine creating and developing a unique idea and bringing your vision to fruition and years later a start up company states they have a product in development which sounds amazingly like your already established product.
Is it legal? Is it a violation of trademark? Is it a violation of trademark in the U.K. but not the United States? Ms. Greenwood discusses her options and the cost of defending her Sweeble in the full article linked below.
I can unequivocally state I would neither be flattered nor pleased if I were Ms. Greenwood. I do hope she prevails as I appreciate entrepreneurship, creativity and originality. Just because a company or person can legally use the company name you created with a different domain name, doesn't mean you should.
One more chapter in As The Bubble Turns . . .
Recommended Reading: Sue Greenwood's article What Isn't Working - Sweeble and Bubblews
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