Sue Greenwood Asserts Rights Over Sweeble Name
Bubblews Saga Continues
On January 31st I wrote about Bubblews' upcoming mobile app, which they have decided to call Sweeble. At that time I wrote that there already was a company that bore the name Sweeble. Sue Greenwood's project – the original Sweeble – was a desktop publishing platform that allowed individuals and groups to create their own newsletters and magazines. But in 2013, Greenwood declared that Sweeble was dead.
How Arvind Dixit came to choose Sweeble as the name for his new mobile app is uncertain. We don't know if he was aware of Greenwood's Sweeble and just figured he could co-opt the name since the platform was no longer active, or whether he simply hadn't bothered to check if anyone already owned the name he wanted to use. But on February 2nd, Dixit denied any connection between his mobile app and “any other product or company with similar names.” (Arvind Dixit, comment on “Was Sweeblenews The Inspiration For Bubblews?”)
Sue Greenwood Reacts to Bubblews 'Sweeble App'
By February 3rd, Greenwood had written an open letter about Sweeble, in which she asserts her ownership over the name and trademark. It seems pretty clear from this letter that Dixit and his partner Jason Zuccari have not approached Greenwood about purchasing rights – although she suspects they may have been trying to buy her domain name. (Sue Greenwood, “ The truth about sweeble and bubblews ”)
As part of a discussion about the Sweeble mobile app, I asked Arvind Dixit if he'd been aware that the name he chose for his new mobile app was already in use by someone else. He never replied.
On February 4th, Sue Greenwood sent out a message directed at Bubblews. Her Tweet reads as follows:
“ @GoBubblews you really need to talk to me about continuing to call it Sweeble”
I'd like to be a fly on the wall, when Bubblews CEO Dixit does get in touch with Sue Greenwood!
Image Credit » http://pixabay.com/en/bomb-copyright-explosive-danger-156107/