By in Business

Ignatius Repugnant SuckYouDry

I have a favorite commercial for a local nursery I hear day after day on my local radio station. It’s modeled on the old melodramas and begins with a maiden in distress being told she must pay and she keeps repeating that she can’t pay. “I’ll go out of business first. “

To the rescue comes a gallant man who tells the fiend to “Unhand that woman and tell me who you are and what this is all about. “

He replies that he is Ignatius Repugnant SuckYouDry, “but you can call me by my initials, I.R.S. This woman owes me money and she must pay.”

Her rescuer is named Peter PlantRight, a loyal customer, and as the two men argue, Peter keeps addressing the villain as Iris, and the villian keeps shouting back at him “Not Iris. I. R. S.”

There is, of course, much more to this drama that advertises the nursery whose out of business sale has been going on since at least June. Even then the plants looked half dead and the sacks of soil supplements and nutrients looked as though they had been through several rain storms after we’d been through almost a year of drought. I had been planning to patronize them, but their sale prices were as high as the normal prices of OSH across the street and Farm Supply almost next door. I went away empty-handed.

I love the commercial, and wish they had something I wanted to buy at a price I could afford. I suspect the real reason they are going out of business is the new competition from Farm Supply, which moved in after the first of the year. After all, who wants to pay more for brownish, drooping plants when fresh healthy ones are available three doors down for less. Since I also have to pay I.R.S. every year, I have to watch every penny, lest I not be able to pay him either.

B. Radisavljevic, ©2013 All Rights Reserved

Image Credit » Photo by Stuart Miles,

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valmnz wrote on February 2, 2015, 10:09 PM

I am sitting her chuckling, when I first read the word nursery i was thinking of children and some sort of child minding centre, of course that just didn't fit with what i was reading. I'm a teacher, now I can see why some kids just don't understand everything they read emoticon :smile:

BarbRad wrote on February 2, 2015, 10:14 PM

Some nurseries tend to young children, and some tend to young plants, LOL!

valmnz wrote on February 2, 2015, 10:19 PM

lo and do you know what, I didn't even look at your rather obvious picture!

bestwriter wrote on February 2, 2015, 10:51 PM

I like a commercial where a little kid comes toddling to get dressed with his pamper to the tune of 'put your right leg in ......' I never get tired of this. Ads can be attractive provided the price is attractive too emoticon :smile:

AngelSharum wrote on February 2, 2015, 11:27 PM

We had to pay him last year for the first time. We hope not to this year.

arthurchappell wrote on February 3, 2015, 3:09 AM

sounds quite an imaginative intelligent advert

motrojam wrote on February 3, 2015, 3:47 AM

Competition does make a business go out of their way to make commercials like what you have mentioned here.

agvulpes wrote on February 3, 2015, 6:55 AM

It is unfortunate that the 'smaller' businesses are being overrun by the larger 'chain stores' who can afford to subsidize the branches until the 'smaller' business closes it's doors !
But I think that is what is called 'progress' with a small 'p' :)

MegL wrote on February 3, 2015, 8:45 AM

I too thought it was a children's nursery at first too. Love the name for IRS. Must make up something similar for our own blood suckers!

Ellis wrote on February 3, 2015, 10:30 AM

No need to overtax yourself when the government can do it for

Feisty56 wrote on February 3, 2015, 10:42 AM

I'd say the nursery is getting its money's worth from the ad if it is bringing in customers. Unfortunately for the nursery, their products aren't enticing people to buy, which may be why they are going out of business in the first place.

BeadDoodler wrote on February 4, 2015, 7:06 AM

It seems "going out of business" sales are, for the most part hype. I've seen a lot of them and the business remains for what seems like years before a new company takes over.

AliCanary wrote on February 4, 2015, 3:52 PM

Hm, methinks the IRS got the blame when it was somebody else's fault. It happens pretty often, I suspect! I have always found the deductions for a business to be quite generous, actually.

BarbRad wrote on February 4, 2015, 11:30 PM

Some commercials are very clever and we do enjoy watching them or singing along.

BarbRad wrote on February 4, 2015, 11:30 PM

I hope we don't have to either. I have lost money this year.

BarbRad wrote on February 4, 2015, 11:31 PM

It certainly plays into people's feeling about paying taxes.

BarbRad wrote on February 4, 2015, 11:32 PM

But the commercials don't have the desired effect if the merchandise is not attractive and priced well.

BarbRad wrote on February 4, 2015, 11:35 PM

The Farm Supply store is local and has two stores -- one at each end of the county. The store that advertised has a much greater selection that the two nurseries near it that were part of other stores. The problem was that the plants didn't look healthy and the other products also looked old and worn, and the prices were high for being in that condition.

BarbRad wrote on February 4, 2015, 11:37 PM

I loved it -- especially the repeated arguments about using the initials and not saying Iris.

BarbRad wrote on February 4, 2015, 11:37 PM

That's for sure.

BarbRad wrote on February 4, 2015, 11:38 PM

I think you hit the nail on the head.

BarbRad wrote on February 4, 2015, 11:39 PM

We'll see if that happens.

BarbRad wrote on February 4, 2015, 11:40 PM

It depends upon the business.