By in Business

Sweeble and Arvind's Sinking Ship at Bubblews

So by now many of you are aware that Arvind has announced a new and completely different product for Bubblews: a mobile app called Sweeble. He won't say what the app does , except that it will “enter a slightly different market and medium for expressing oneself to the digital world” - whatever that's supposed to mean.

Sweeble just happens to be the name of a failed web-to-print self-publishing site . Whether the former publishing platform has anything to do with Bubblews' mobile app is unknown, since Arvind is being really tight-lipped about it. All he will say is that it won't change anything on Bubblews , and that none of the Bubblews revenue was spent on the development of the mobile app.

At the moment it looks as if his goal is to demonstrate interest in the Sweeble app , so he can attract new funding for the new product. He knows Bubblews won't get any new investors right now, and it certainly isn't sustainable with all the serious writers deserting the ship. Arvind desperately needs to find an escape route, before he goes down with his sinking ship, jobless and without a prospect for the future.

Is Sweeble Arvind's Plan B?

If Bubblews sinks like a rock Sweeble could be Arvind's personal life preserver , potentially providing a new job and a salary to replace the one he'll lose when the ship goes down. And if he's using his current programming team, he'll have ready-made jobs for them too. That might explain why the programmers have stayed on the job, while the Bubblews operations manager, Briggs Powers, is no longer with the company and seems not to have been replaced.

When potential investors ask about the Bubblews failure, he can blame the spammers and plagiarists instead of owning up to his own mismanagement and poor business practices. And if he is shifting his focus to a more print-on-demand sort of project, it's a business much less vulnerable to the sort of rogues that were blamed for Bubblews' financial downfall.

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Image credit: Shipwreck graphic by OpenClips/ Pixabay ( CC0 1.0 )

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Gina145 wrote on January 31, 2015, 8:30 PM

What I really like is his comment that "the core community wants us to go into this direction". I saw a lot of comments a few days ago from people who didn't want the app, and I'm not sure how many of his core community are still there anyway.

Quinbe wrote on January 31, 2015, 8:38 PM

I am not sure how a mobile app is going to make any difference, anyway we are waiting to see

MommyCharm wrote on January 31, 2015, 9:01 PM

Bubblews has been a big help to me back then and still, I wish that they be able to meet their remaining members' expectations and needs. As for me, again I am done with B.

Soonerdad3 wrote on January 31, 2015, 9:52 PM

I tend to agree with your train of thought that this Sweeble is a Plan B for him and his remain core of employees. I feel so sorry for those people that are sticking with site because he continues to string them along.

Feisty56 wrote on January 31, 2015, 11:15 PM

I am going to operate under the motto, "If you can't say anything nice, don't say anything at all." That is it. : )

OldRoadsOnceTraveled wrote on January 31, 2015, 11:56 PM

How does he know the "the core community wants us to go into this direction" when the core community never know what direction he's headed?

OldRoadsOnceTraveled wrote on January 31, 2015, 11:57 PM

This is Guiness the Cat. You're so sweet. emoticon :winking:

Ruby3881 wrote on February 1, 2015, 12:01 AM

I doubt it will be of much use to most of the remaining users. But if it provides a backup job for Arvind, it serves a purpose for him.

OldRoadsOnceTraveled wrote on February 1, 2015, 12:09 AM

For two whole days there, Bubblews was supposedly a "writing platform" again. Now it's back to social network.

CoralLevang wrote on February 1, 2015, 12:24 AM

"...the core community...," my ass. The core community he is trying to court now are the young folks. Us vs. them. He has and continues to alienate the older folks that kept him alive and believe in his vision, understanding that innovators are a certain type of folk. We appreciated that and supported him.

Ruby3881 Thank you for this posting. And for saying it like it is.

celticeagle wrote on February 1, 2015, 1:12 AM

Must be. I think he sees all these new fangled schemes as great and we just continue to laugh. His big dream, what he sees, and cares nothing of his members or what they need and want. Pretty pathetic.

scheng1 wrote on February 1, 2015, 1:14 AM

Potential investors will take just a minute to review and reject his request for funding.

WordChazer wrote on February 1, 2015, 1:45 AM

I don't need any extra apps on my phone. It already drinks battery like no tomorrow. *grin*

Gossamer wrote on February 1, 2015, 2:31 AM

I can honestly say that I never read any of Arvind's posts. Any announcements on Bubblews, I found out about secondhand from other members' posts.

arthurchappell wrote on February 1, 2015, 3:36 AM

core community amounting to those holding on regardless in the hope of a change of fortunes there like passengers convinced the titanic won't sink even when the stern is already up in the air

Lushlala wrote on February 1, 2015, 5:16 AM

Does anybody know what the situation with Bubblews is?! Are the owners doing anything to address the problems there in a bid to turn things around, or have they basically left it to sink without a trace? I've been on the site just this week, and there's still traffic and activity there, which is very confusing. I even seen people who have openly said they're never working there again!

Shadi wrote on February 1, 2015, 5:17 AM

I think he lost the trust of many. He should switch to other fields or change his name.

NorthernLight wrote on February 1, 2015, 5:25 AM

He should change the new name to 'Ponzi'!

Nar2Reviews wrote on February 1, 2015, 5:45 AM

Yet again Arvind looks like he is trying something new but hasn't actually tested it. That's his main problem. If he gets a small pool of writers to start off with and entertains that idea to begin with, he can judge whether his new project will work or not. I suspect that he will probably not do this and go in all guns blazing.

Kasman wrote on February 1, 2015, 10:09 AM

Considering what AD did to all Bubble Ooze's loyal members I want nothing to do with anything tainted with his name.

FreyaYuki wrote on February 1, 2015, 4:02 PM

Just heard the news about this too. And I do wonder why they decided on the name Sweeble especially since it's the name of a former publishing site. There are lots of articles about Sweeble dated years back and they can easily be found in the search engines so anyone searching for the Sweeble app might get confused if they see other unrelated info but with the same name.

FernandoSHA wrote on February 1, 2015, 8:28 PM

Whatever the name is, if the people behind it are still the same people, then it makes no difference. It will be the same cheating enterprise. Sorry for being gross but I had really, really a very bad experience with that site, wasting 6 months of my time and losing much money and effort. It's a pity that some people continue to be naive though but it's their choice.l

snerfu wrote on February 1, 2015, 11:58 PM

The uninformed will always be around to look for titbits from Bubblews. I guess he is closing shop because he has made too much money from it.

MsBiz wrote on February 2, 2015, 10:16 AM

I'll be curious to see what this actually does. I can't imagine it's anything novel. My guess is a lame social networking tool.

rana199426 wrote on February 3, 2015, 8:00 PM

Lol! Seems very legit... An app launched by a scamming admin.. I wonder how scamming this app would be...

nbaquero wrote on February 4, 2015, 7:35 AM

Gina145 Right, they never listen or even acknowledge the community needs and now they are stating the core community wants them to go in certain direction?

nbaquero wrote on February 4, 2015, 7:37 AM

Ruby3881 Not falling for this one, I don't think they understand they can't continue acting like arrogant kids.

Gina145 wrote on February 4, 2015, 8:44 AM

A lot have left, but he still has some loyal members who seem to care more about the social side than the money. It's easy to see how much traffic has dropped if you visit the front page. At Bubblews' peak, new posts stayed on the front page for about five minutes, now they can be there for as much as three hours.

The remaining members have been begging for the redemption value to return to $25, but Arvind said a few days ago that they're not able to do that. Clearly they don't care about those members who actually need the money they earn there.

shaggin83 wrote on February 4, 2015, 2:06 PM

I only know that I won't be going back to bubblews. I did everything right and its been months and I have not gotten my last payment. I don't think Bubblews will be around much longer. I am enjoying myself here at persona paper.

AliCanary wrote on February 4, 2015, 4:30 PM

I don't think he has to say anything about his complete lack of management skills, because there are plenty of us to speak for him! :D

AliCanary wrote on February 4, 2015, 4:31 PM

LOL! Exactly.

Lushlala wrote on February 5, 2015, 4:03 AM

Thanks for the update, Gina. I really wanted for something positive to be happening with BB, as I really like the site! But that's not enough for me to work there for nothing :( I've seen quite a few CGP Gallery writers there.

Last Edited: February 5, 2015, 9:07 AM

Gina145 wrote on February 5, 2015, 5:30 AM

The only positive thing that could persuade me to go back there would be a change of ownership. I've lost what little trust I ever hand in that bunch and nothing can change that.

Ruby3881 wrote on February 5, 2015, 11:49 AM

I cannot, for the life of me, figure out why they can't afford to reduce the threshold to $25. Best I can figure, the only reason that makes sense is that they're still losing money and still promising to pay out more than they can afford to.

Ruby3881 wrote on February 5, 2015, 11:51 AM

Is it really? I thought maybe he'd settled on writing again, because the Sweeble focus is going to be something different. Rumour has it, Sweeble will be a photo and video sharing app. How this is going to compete with the likes of YouTube and Instagram (among others) is beyond me. I really have no idea what Arvind thinks he's doing.

OldRoadsOnceTraveled wrote on February 7, 2015, 2:57 PM

I doubt YouTube and Instagram have anything to worry about.

carolscash wrote on February 11, 2015, 7:17 AM

I believe that you are right that it is his plan B. I am still checking in there daily and writing some, but I am focusing on other things at the moment. I would like to see the site recover but I believe new management is needed in some way

Hollyhocks100 wrote on February 11, 2015, 10:34 AM

Yet more BS . I don´t use apps and have no idea what they are, but even those who do are telling him we don´t need more bells and whistles and promise of awesome things to come, we want answers and clarity. Arvind swears he learned lessons, but obviously he didn´t.

phoenixmaid wrote on February 12, 2015, 7:27 PM

I think it's going to be some sort of photo sharing thing, I wont be getting it though even if they did release it on windows phones.

Shellyann36 wrote on February 24, 2015, 8:56 AM

I think the "core community" is comprised of Arvind and his lackies. Not interested in an app and certainly not one I would have to pay for.

Arvi wrote on February 24, 2015, 11:50 AM

Bubblews used to be so much fun, but not anymore. I have heard mention of an app, but actually haven't read too much about it until this post. Thanks!

Coffee wrote on February 26, 2015, 6:10 AM

It's such a shame that he just quit on what was a nice site and moved on.

rana199426 wrote on March 8, 2015, 11:09 AM

Can't wait to see this site getting erased from the web because of how scamming its admin is..

Nancee14 wrote on March 8, 2015, 3:45 PM

It's so unfortunate that Bubblews has gone through so many negative changes. It used to be a decent site to be a part of, but when they started treating all of their honest non-spamming and non-plagiarizing writers so unfairly, membership started rapidly declining.