By in Business

Tesco what are you doing?

This is mainly for UK readers as it is about a UK based supermarket but please feel free to carry on reading.

I don't know about anyone else but since Tesco announced they were in dire straights about their recent profits all I have seen everywhere I look are adverts about Tesco and their reduced prices on all their branded items. Why are they wasting so much money on advertising?? I really don't think they are going to pull that many new customers in through it, I would have thought they would be better not wasting that money on advertising and putting it into other areas of the business.

I cannot imagine what it would be like it Tesco were to fold that would be a huge amount of people out of a job and that would be very very sad for our economy as a whole.

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maramadalina wrote on January 10, 2015, 5:02 PM

I am sure that Tesco is very important for many people who work there. I have to say that advertising is useful as long as it is well thought out.

Oceanblue wrote on January 10, 2015, 5:03 PM

I live in Australia and we don't have Tescos stores.I is hard to understand how some businesses advertise but they are suppose to know what they are doing.

j2401 wrote on January 10, 2015, 5:18 PM

I think the major supermarkets are suffering at the hands of aldi and such

melody23 wrote on January 10, 2015, 5:19 PM

Because they need the adverts to alert people to the new lower prices in the hope of getting some customers back that use asda or morrissons because they advertise their lower prices, its a last ditch attempt to get customers back I guess. I very rarely use Tesco these days, mostly because there is an asda, morrissons and lidil within ten minutes of me but my nearest Tesco is ages away at a shopping centre. The incidents at their black Friday sales haven't helped customer relations either, especially those of us who were told to go home because the store would be closed till at least 7am after fights only to find out the next day that it opened at 3am and all the sales stock is gone. so they need to do something to get people back in their stores

Vickiw wrote on January 10, 2015, 5:53 PM

I guess if you would miss it it's important to go and buy zillions of their marked down goods! That's the only hope they would have.

phoenixmaid wrote on January 10, 2015, 8:05 PM

they announced the other day they are closing down somewhere between 40 & 50 of their larger stores, that's a lot of jobs I know the big one not too far from me employs 250+ people.

Soonerdad3 wrote on January 10, 2015, 8:33 PM

Yes, many state economies here in the U.S. have suffered when businesses who hire a large number of people in the area and then they fold causing mass unemployment.

stacygirl77 wrote on January 11, 2015, 1:23 PM

I have seen many posts about this. I guess they think the advertising will help them.

k2705 wrote on January 11, 2015, 3:37 PM

I have seen all the advertising but I had no idea what it was all about though.

Vivenda wrote on January 11, 2015, 5:58 PM

it quite amuses me, because I very seldom go for branded goods, anyway - where possible, I buy the 'own brand', because it's usually cheaper and better value!

Koalemos wrote on January 13, 2015, 11:57 AM

You have a good pointy there because the advertising must be costing a fortune that they do not have.

lucyluuk wrote on January 13, 2015, 12:00 PM

Especially as they took over the whole of the Sun's front and back cover both sides one day last week that must have cost a packet!!

Koalemos wrote on January 13, 2015, 12:02 PM

Now that really is a waste of money because readers of the Sun only read page 3.

lucyluuk wrote on January 13, 2015, 12:10 PM

I am not too sure it is reading of page three they do but I know what you mean!!

WordChazer wrote on January 16, 2015, 9:25 PM

The big Extra down the road from us employs most of the village at one time or another in their lives (including my husband and me). I'm sure they'll pull through, after all, M&S has had a dire few years and Debenhams has been losing money forever.